To create a brand and marketing materials for an interiors company selling high-end kitchens, bedrooms and other furniture items to a discerning audience.
The ranges that Cucine Interiors sells are beautifully designed in terms of both the aesthetics and functionality. The company’s new identity needed to be every bit as sophisticated. We developed a logo that is minimal, pure and contemporary, stripping back the typography to the simplest lines. Conscious that the products should always be hero, and mindful that the website would be a key selling tool, we chose black as a core colour, using other colour minimally so that photography would have maximum stand out.
Having initially focused on kitchens, the company’s growth over several years of trading has seen its offer extend. Similarly, having worked with property developers and architects, Cucine is now successfully working directly with individual clients.