A past client asked Radius to brand their new venture. Aiming to attract customers who want a more authentic travel experience than package holidays and don’t want to organise everything themselves, but without spending a fortune, we needed to convey expertise, reliability and the bespoke service customers would receive.
As a new travel company operating in a niche market, Origo was able to punch above its weight. And customers were able to discover the true culture of countries such as Peru, India, South Africa and Vietnam.
Following a name generation exercise that included a whistlestop tour of Latin, Origo fit the company’s ethos perfectly, with travel plans organised by local experts i.e. from the source or origin. Development of the brand identity then followed, and we focused on a typographic solution with handcrafted letterforms to create a unique logo. The supporting visual identity ensured that printed marketing materials would look distinctive, along with the website we designed and built.