To create strong branding and positioning for a new product entering the education sector.
We took a highly strategic approach, including a research phase that provided insight to the audience and their needs, to establish a strong and compelling brand proposition. Name generation followed, along with brand concepts for testing. Once all brand assets were established, the brand and visual identity was implemented across the website, product literature, stationery and promotional items.
OPENHIVE was officially launched at BETT, the world’s largest educational technology event, in January 2010. It quickly captured the interest of schools looking to improve their IT operations and is now in use in hundreds of schools throughout England.