Having worked with the Soil Association to create a brand for the Food for Life Partnership and supporting communication materials, Radius was asked to produce an engaging information pack for schools joining the programme. The key consideration was to develop a tone of voice that avoided any sense of 'preaching down' to the audience.
Working closely with the client, we created new content that would more effectively communicate the very real benefits to schools taking part in the programme. Interviewing several headteachers of schools already involved ensured that a sense of passion and commitment came through in the writing. The inclusion of case studies and photography from participating schools further strengthened the overall message.
The new pack clearly conveyed the Food for Life Partnership in action and emphasised the way it worked dynamically with schools. It presented a far more compelling reason for schools to join the programme than ever before.